Weekly · Brand Autopsies · Est. 2026
True crime. But make it brand.
A weekly dissection of brand strategy, campaign decisions,
and the creative choices nobody explains.
Get the weekly autopsy report
Free. Every week. No fluff.
What is Brand Autopsy
Every campaign leaves evidence.
Brand Autopsy is a weekly media brand for junior marketers and creatives who want to understand how brand decisions are actually made — not the polished version. The real one.
By Sarah Hurter — Creative Director with 10 years inside global brand campaigns.
01 — Weekly
The Weekly Autopsy
5 brand moves. One genius. Two lazy. One I'd have killed in the brief.
02 — Monthly
Full Autopsy
One campaign, completely dissected. Forensic. No mercy.
03 — Ongoing
Under The Skin
The invisible creative decision nobody explains. Your insider access.
Find Brand Autopsy everywhere